In Fabio Lattanzi Antinori's recent solo exhibition, the artist alludes to Unicorns, start-ups that have become synonymous with disruptive software, hyper-fast growth, and an income stream very often derived from tracking and monetising data. It grows from his interest in language, the dynamics of power, and the way market values and ideologies permeate and shape our social relations.
The artist reflects on the unsustainable nature of the current economic model and on the way happiness, co-opted by advertising and brands, can be used to perpetuate a culture of consumption and production. Combining this with the results of a survey designed to understand the psychological consequences of life as a consumer, with a selection of self-help books, podcasts and transcripts from instructional videos, Antinori trains and later asks an AI model to reflect on the nature of happiness.
In Pursuit of a Happy Person, opera singer Luciana Di Bella responds to Antinori’s artwork, interrogating the relationship between consumerism and happiness, in turn prompting our own consideration of whether “happiness” as a construct can ever truly exist. The piece involves real-time responses to a public survey that asks the question: “How would you describe happiness?”
The answers are then projected onto a screen for Di Bella to sing however she sees fit in terms of expressing the statements.